David Weinberger, co-author of the Cluetrain Manifesto, offers this remark about how we may be learning from Wikipedia:
What are our students learning from the success of Wikipedia? We hope they're learning that they can't be passive recipients of knowledge. But they're also learning that authority doesn't come only through chains of credentials; that we can get on the same page about what we know; that knowing involves be willing to back away from your beliefs at times; that knowledge is a social product, or at least heavily socially contextualized; that the willingness to admit fallibility is a greater indicator of truth than speaking in a confident tone of voice; that knowledge lives in conversation, not in the heads of experts; that certain people who do not need to be named are just impossible.
Yes, David's comment was directly aimed at students, but anyone who has even the most minimal experience using Wikipedia can probably relate to some of the sentiments he relates. Now ask yourself: Could I, or anyone in my company, or my customers, benefit from moving that experience from the personal to the business realm?
You may not think so, but even the most basic office functions could benefit from wikis. Too much dynamic content is locked up in static formats. Even if you only grow by a few heads a year, how much sense does it make to keep a staff phone list in an Excel spreadsheet? And I bet there's a lot of information floating around your company, and that everyone has some of it, but no one has access to all of it.
Are you using wikis at work? If so, how? The applications are endless, but I'm interested to hear how you may be using them.
Good to see the blog continues.
This approach to a wikipedia also applies to journalism and academic writing.
The 'We Media' conference recently tried to discuss this but I get the impression the bloggers are print journalists have only started to understand each other.
Jackie asks about wikis in companies. What about academic journals? they may be published as digital now but the format is still on a print model. The text is fixed and published on a schedule. The 'peer review' is not exactly transparent is it?
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I have been inspired by David Tebbutt to have a look at the Wikipedia take on "Enterprise 2.0"
Get in the driving seat
http://www.iwr.co.uk/information-world-review/comment/2163186/driving-seat
Wikipedia takes you to "enterprise social software"
http://en.wikipedia.org/wiki/Enterprise_social_software
This notes that "Enterprise 2.0" is a Service Mark so maybe part of the problem is around terms that are promoted as part of a marketing drive rather than just emerging.
So what is with "Information 2.0"? No trace in the Wikipedia that I can find. What was Information 1? Was it around hard copy?
Why not just use Web 2.0 as a term? It is vague enough to cover most contingencies.
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Posted by :Bernhard Heß | July 31, 2007 2:44 PM
Taking this wiki idea to the business realm is actually an excellent idea. The minute you mentioned it, I thought to myself “Yes, that makes perfect sense.” In fact, from an internal perspective, a wiki is just the ticket – employees know how to do certain jobs and functions better. A wiki idea lets THEM explain the work rather than some outdated manual, creating more knowledge (workable shortcuts are learned etc.)
As far as a wiki for customers and your business – that requires some thought. But I do think there's a brilliant idea here.
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